guilherme fay Book a call

ads that earn the click. pages that close it.

Most Shopify brands pay for traffic that never turns into orders. I make the static and motion ads and the landing pages they point to, so the promise in the feed is the same one on the page.

Brazil · working US Eastern hours

[photo of Gui, 3:4]

Available for new projects

Gui

Book a call
  • creative work for 7- and 8-figure DTC brands alongside Common Thread Collective
  • static + motion ads
  • shopify landing pages
  • first cuts in 72h
  • white-label for agencies
  • US Eastern hours

selected work

work.

made for the feed, built for the checkout.

SUPER73 · wild ride0:36
Graza · crazy fresh0:45
Nothing · face down0:23
Fellow · the line0:39
landing pagesthe click lands on a page I build too.see the pages
HOTO · six clicks0:37
[next piece: Polaroid · P]
[client testimonial: one to three sentences, verbatim, with permission]
[name][role, company]
[next piece: Ergatta · P]
[next piece: xTool · P]
[client testimonial: one to three sentences, verbatim, with permission]
[name][role, company]
[next piece: SUPER73 · P]
[next piece: Onda 4, refeita]
[client testimonial: one to three sentences, verbatim, with permission]
[name][role, company]
your brand next?book a 15-minute call

landing pages

pages.

where the click lands. Shopify landing pages from my creative work for 7- and 8-figure DTC brands alongside Common Thread Collective. Each one launched on the brand's own store.

Full mobile page: stock-up tiers landing page for a matcha tea brand

Matcha tea brand

stock-up tiers

One, two or three pouches on one page, with the price per cup doing the selling.

Full mobile page: 30-day challenge offer page for a hydration drink brand

Hydration drink brand

offer page

A 30-day challenge offer in English and French, with the countdown to the offer's end next to the button.

Full mobile page: gift with purchase landing page for an ergonomic workspace brand

Ergonomic workspace brand

gift with purchase

Buy two pieces of the desk setup and the laptop stand ships free. The page sells the posture, then the bundle.

Full mobile page: listicle for a kids' clothing brand

Kids' clothing brand

listicle

Seven reasons, each one backed by a parent's review, for a page that reads like advice before it reads like an ad.

built alongside Common Thread Collective Hover a page, or watch it scroll on your phone. Tap to open the full length.

services

services.

pick the one closest to your problem.

  1. 01

    static ad creative

    Feed-ready statics in 1:1, 4:5 and 9:16, built from your product photos and reviews.

  2. 02

    motion ad creative

    Short motion ads for Reels, TikTok and Stories, in your fonts and colors.

  3. 03

    shopify landing pages

    Listicles, advertorials and offer pages that match the ad that sent the click.

  4. 04

    pdp + cro

    Product pages rebuilt mobile-first, with proof placed where people hesitate.

  5. 05

    white-label for agencies

    Your name on the work, my hands on it. NDA, and I never contact your clients.

not sure which one you need? book a 15-minute call and we'll work it out.

process

how it works.

one person, four steps.

  1. Talk

    15 minutes on what you sell, where your traffic comes from and what your best ad is today.

  2. Plan

    A short written scope: what I'll make, what it costs, when it ships.

  3. Make

    I design and build it myself. First cuts land in 72 hours.

  4. Read

    After launch we look at the numbers together and decide what to make next.

pricing

pricing.

two ways to start, plus pages quoted flat. no hourly meter.

creative sprintone-time

US$1,500

12 ad concepts in 72 hours.

  • Static and motion, sized for Meta, TikTok and Reels
  • Built from your product photos, reviews, fonts and colors

the guaranteeIf none of them beats your control ad within 14 days of launch, you don't pay.

book a 15-minute call

monthlyongoing

US$2,500/month

20 ad concepts a month.

  • A biweekly read on what won and what to make next
  • [revisions placeholder]
  • [contract terms placeholder]
book a 15-minute call

landing pagesper page

quoted flat

  • Listicles, advertorials, offer pages and PDPs on Shopify
  • Scope, price and ship date in writing before anything starts
book a 15-minute call

Not sure which one? Bring your best ad and your landing page to the call, and you'll get a straight answer.

[photo of Gui, 4:5, at least 1200×1500]
Guilherme Fay · Creative director, ads and landing pages

about

the person who makes the ad also builds the page.

I started as a designer and spent years building landing pages, quiz funnels and conversion dashboards before I made ads. So I make ads with the page in mind, and pages with the ad in mind.

I've done creative work for 7- and 8-figure DTC brands alongside Common Thread Collective. It's just me: you talk to the person doing the work, and updates come from me.

Human creative direction, AI-powered production: the workflow is why I ship fast; the idea, the angle and the taste stay human.

  • Brazil
  • US Eastern hours
  • ads + pages, one person
  • white-label for agencies

72hto first cuts

1person, start to finish

faq

questions, answered straight.

01Who does the work?

Me, Gui, every time. No juniors, no account managers.

02What does it cost?

Sprint US$1,500, Monthly US$2,500 a month, landing pages quoted flat after a 15-minute call, in writing.

03How fast?

First cuts in 72 hours. [landing page timing placeholder]

04You're in Brazil?

I work US Eastern hours, so calls, Slack and revisions happen in your working day.

05What do you need from me?

Product photos, reviews, fonts and colors, and access to your best ad.

06Do you use AI?

Yes, in production, not in place of thinking. Human creative direction, AI-powered production.

07Just ads or just pages?

Either. The edge is having both in one place, but if you only need one half, that's the job.

08Agencies?

White-label, NDA, and I never contact your clients.

09What if none of the ads work?

The Creative Sprint is 12 ad concepts with one promise: if none of them beats your control ad within 14 days of launch, you don't pay.

10Who owns the files?

[file ownership placeholder]

11Is there a contract?

[contract placeholder]

contact

let's talk.

Send your best ad and your landing page, or just book a call. You'll hear back from me, not a form.

book a 15-minute call

*15 minutes, no pitch. You talk to the person who'll do the work. [booking link placeholder]

bring to the call

  1. 01What you sell, and where your traffic comes from.
  2. 02Your best ad today.
  3. 03The page it sends people to.

Or send them first to [email placeholder]